There is no question the internet offers tremendous opportunities you can find nowhere else. However, your small business is constantly going to be under the gun during a recession. You will have to fight dwindling sells, the constant expenses to keep your online business appealing, and have to deal with prospects that are […]
Independent professionals often struggle to develop landing pages that convert browsers to buyers. Many fail because they don’t realize that landing pages are not the place to display your creative talents. They follow formulas that are have been tested over and over again. They use very specific copywriting and design techniques. And they are completely […]
In case you need another reason to learn copywriting: The whole idea of creating a website or ezine is to attract clients, right? But I’m constantly surprised to find websites that not only fail to attract clients. They actually insult their readers.
Example 1: Writing for his ezine, a self-styled marketing expert compared troublesome clients to […]
To attract clients online, your website needs to showcase your talents, skills and experience. So you create an “about” page. Often you will also be asked to submit a bio as part of a proposal or bid or a consulting project.
When I work with clients on website copywriting, I often hear, “I don’t want to […]
No two people are alike in the MLM business, but there are some shared personality traits that are common to those who have started and operated in MLM already. One of the most common personalities inherent among MLM business people is their entrepreneurial spirit.
What are some of these traits that make up […]
Online business success requires copywriting to turn website traffic to Internet profits. But many of my clients attract lots of traffic without enjoying the rewards: sales, revenue, and more of their own clients.
The problem is they have focused all their efforts on attracting traffic. It’s like promoting a new restaurant without hiring a chef: guests […]
Email marketing means communication with your subscribers. How effectively do you communicate is the most important question to ask. The next thing to ask is how would you communicate with your friends and family? The answer should be obvious. You communication is effective when you are not trying to ‘fake’ it.
Analyze the emails written […]
It is not enough to get visitors to your site. You want to keep them coming back. The easiest way to do this is to make your site as sticky as possible.
Sticky means that when your visitors get to your site, they stay for awhile because you offer lots of good content. It also means […]
Women today have less and less time to do the things they want to do, like shopping due to family commitments and having in most cases a full time job too and this is showing itself in the behaviour of shortened online shopping.
One such company who realised this early on, decided to completely change […]
Every company is looking to get consumers to spend their money. Consumers need our services, our product, or our help. How does a company get their product to customers? Through a store front, website, and some will even bring it to the individual’s front door! The idea of a store front and other means of […]
Website copywriting faces a big challenge these days. Prospective clients and buyers get tired of reading the same promotional messages on every website.
Everybody promises, “Insider tips to take your business to the next level.” Or, “Transform your life in 7 easy steps.”
Once you have an established site and you are getting some level of traffic, you can start to think about how to get the most money out of the traffic you are already getting. This is called monetizing your site, and it’s how you will get paid from people visiting your site.
It is common […]
Where have I landed?
What do I do, get or buy from here?
These 2 questions needs to be answered for your website visitors within the first 3-5 seconds of them landing on your page.
If you’re able to effectively answer these questions and your visitor doesn’t leave, then you have no more than 5 more seconds to […]
This is a question many website owners ask me when we first start working together. I’ll give you an answer from a good friend of mine, that is a specialist at list building and landing pages. He always uses the analogy that trying to sell to your customer before getting to know them is a […]
Firstly, regardless what you may have heard about website promotion, I want you to note: Gone are the days when any poor website or blog got lots of attention with just a bit of clever website promotion.
That is truly good news for you. How? Well, now those who do good or great work are rewarded […]
Just like the offline world, one should never confuse marketing for sales. Online, the disparity between the two is quickly brought to notice when stats in the log-file show numerous visits with no sales made. This is why it is prudent to first streamline your conversions techniques in increasing web revenues. Conversion happens as a […]
What is your web strategy? Does your site need to generate sales leads? If so, how is it working? Do you know the basic metrics for traffic and conversion? How about more advanced metrics such as conversion by entry page or conversion by search term? How many clicks to conversion? How many bounces off of […]
We have seen that you can increase your revenue by increasing your traffic, merchandising and improving your C.R (Conversion Rate). Though you should use all the three techniques, there is a particular order in which when applied will result to making more money more easily and consequently is more effective. This order has such far […]
Last week we looked at Adsense etal that have proven to be both powerful and effective revenue streams as a compliment to your primary offer. However, most internet businesses still search for methods to increase their total revenues. Indeed most websites are producing far below their potential. There are three main ways you can increase […]
Well, it is if you pay attention to the details. Here are 12 traffic conversion secrets that even a newcomer to Internet marketing can do:
1) Refine your Unique Selling Proposition (USP). What makes your product different, special, better or more desirable? That’s the USP. Now get the answer to that question down to one or […]