Web branding is the skill of taking your product or service and finding ways to provide an emotional connection with the consumer. However, web branding may actually serve a dual purpose.
Certainly you want the consumer to connect with your business. This is your first objective in web branding. However, you may find that working with […]
One of the most important aspects of a killer online brand is specialisation. We see it everywhere online.
There are sites focused on social networking, sites focused on sport, sites focused on current affairs and sites focused on many possible themes.
Branding & Marketing. Are you confused about these 2 important elements of business? You are not alone. Nowaday, 94% of business owners, entrepreneurs & business tycoons do not know the difference between Branding and Marketing. So, they are not maximizing the corporate profits that they could have generated. They are losing 37% to 370% sales […]
The first timepieces were believed to have been sundials, though non mechanical, these devices were able to give a good indication of the time of day by tracking the suns movement. The portable time piece did not arrive until the 16th century and continued to evolve throughout the 17th century. With advances in technology the […]
Some of the best ideas for web branding defy logic. For instance, if you were to develop an ecommerce site you might well seek to establish your business name as the primary branding feature. What if your business name is less important than you think?
Developing a catchy slogan seems to be an important step in […]
Do you leave customers breathless and begging for an encore, or fuming and screaming, “No more!”? How do you know… for sure?
I had almost finished a glorious shopping experience at one of my favorite stores. The shelves were stocked with plenty of options, and the helpful salespeople gave me good guidance. I made it […]
I’ve recently suffered a computer crash, and one of the folders that wasn’t backed up was one that contained all my testimonials. So I’m now on a mad-scramble to try to acquire new testimonials to use in my future marketing.
Testimonials are an awesome way to boost your sales and grow your bottom line. There’s nothing […]
So what things should you be considering when you are thinking about a name for your product? Of course there are many things to consider but let’s keep this simple. We’ll start off with learning what the four basic categories of product naming are. The four categories are descriptive, suggestive, arbitrary, and fanciful.
The first […]
Mascots hold a strong mental image for most people that come in contact with one. But mascots impact on children is much stronger and profound than with any other age group. Children often react with fondness to mascots that display positive characteristics. A child may be delighted by the way a mascot dances or any […]
Brand marketing is the process of ascertaining, developing, and finally bringing a company’s image to the marketplace. It is important to know who will represent your target market. You want to know their age, gender, and location. You also want to know the potential consumer’s spending habits, and if your target market shows brand loyalty […]
Chances are that whether you are the owner, manager, or public relations director of a company, you are always looking for ways to be in the public eye. While advertising is important, it doesn’t provide the credibility that PR can. Al Ries, marketing guru and strategist says in his book The Fall of […]
To a small business name recognition can mean everything. Often small businesses are built by word of mouth and some business cards but so much more can be done to help your business grow. You need to develop your small businesses image. It needs to become a brand. Even if your company only serves your […]
Let’s start with the basics…what the heck is a brand, anyway? A brand is the enduring emotional association one has with a particular company or product - in other words, its lasting impression.
Aside from the obvious competition in the marketplace, as marketers, we have to contend with consumers who TiVo through commercials, listen to advertisement-free […]
Your brand identity is how you see yourself. Your brand perception is how others see you. If you want your brand strategy to be successful, you need to ensure your brand message is consistent.
Your online brand includes a lot more than just your website and logo. It also often includes you and how you […]
In today’s image-conscious world, branding has never been more important. If you are able to tap into the Zeitgeist, you will be well on your way to success.
Walk down any high street and take note of ten household brands. What style have they chosen for their logos? What image does the logo project? Your […]
Choosing the right branding agency can be a daunting task. The problem with the selection process is that every marketing, advertising and graphic design company says they are a branding company.
This of course is not the case. To be a true branding agency a company must focus on one thing. Branding. Branding is not about […]
Location, location, location is what they say in real estate. When it comes to home based programs, it is all about marketing, marketing, marketing. When you have a large budget to market with, it is very easy to drive traffic to your website. But many people that jump into network marketing do not have much […]
In order to understand Attraction Marketing, it would seem logical that one must first describe marketing. This could easily fill another article, there are literally hundreds of definitions in thousands of textbooks, articles and websites. A theme common in the majority of definitions is that Marketing relates to the many forms of communication that take […]
Corporate branding is where the corporate name is the brand, and here the products tend to be described more in alpha numeric or letter terms, and not have distinctive brand names. Such is the case with BMW. Corporate branding gives each product the strength of the corporate brand values and positioning, and saves a great […]
Authentic personal branding: Most buying decisions are based on trust, confidence, and emotions people have related to a product, service, or person. Branding is more important than marketing and sales. Branding is influencing, by creating a brand identity that associates certain perceptions and feelings with that identity.
Everyone has a Personal Brand but most people […]